Development of a special-purpose machine to regain status as a market-leading innovator


A large Indian multi-national turnkey manufacturing solutions company got a boost to its product innovation and increased its market share with Axcend’s engineering services.

A leading Indian multi-national manufacturing company that designed and developed machines catering to a wide range of industrial applications was facing challenging times with declining market share of their equipment business.

It was found that their products were fast losing touch with customer preferences. They needed an innovative product to regain their lost market share and brand equity.

This success story provides the details on how Axcend’s engineering services provided a fresh lease of innovation in their product portfolio that helped them power their growth as a market leader.


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