Being an IT service organization for manufacturing industries, we have always stressed on the importance of visualizing and understanding customer’s objectives behind a project. As in manufacturing, the success of a concept is only when it’s produced; as we crossed the 100 member mark, we felt that the best way to articulate our objectives is to institutionalize it with an appropriate brand positioning.
When we did some brain-storming, our team started going wild, as they went few centuries back to Leonardo Da Vinci who had an amazing combination of creativity and functional depth. His attempts to develop flight engines based on his creative ideas about flying birds became our core theme, as he had the powerful knowledge of “Why” and “How”, which evolved as our new positioning. Relating this to the real-time scenario, we often stress on how to implement a solution and, we always add a new dimension for the teams to understand why the solution itself is needed by the customer. This forms the backbone of all our customer engagements and hence our corporate objective.
We believe that living up to this statement would add up responsibilities of our employees towards our esteemed customers. Wearing a consulting hat for solution development would involve understanding customer’s business objectives and challenges. With the normal trend in IT service organisations being technology focused, it only helps to know the HOW’s of it; but knowing the WHY’s would be a systemic change in a professional’s career orientation by adding importance to domain specific business knowledge. This would be a paradigm shift from the models where vendors push a pre-meditated product as solution for all customers and expecting the customers to make necessary changes in their operations in order to adapt to the product. Sort of cutting the head to suit the hat!
Our approach in delivering Industrial IT would be: “We know why you need this solution; We know how to deliver it”
